2027 Xi'an Silk Road International Tourism Expo

2026/8/1 16:29:13
The Xi'an Silk Road International Tourism Expo (referred to as the Xi'an Silk Road Expo) is the first international, comprehensive tourism exhibition in China named after the "Silk Road." It has always aimed to "build an internationally renowned tourism cooperation platform," closely aligning with new trends in the cultural and tourism industry. Since its inception in 2014, the Xi'an Silk Road Expo has successfully held ten sessions, adhering to a model of guiding, enterprise operation, and market promotion. The expo focuses on new trends, demands, and business models in the tourism market, aiming to create an industry exchange platform centered on transactions and driven by consumer demand. It is committed to stimulating the potential for cultural and tourism consumption and promoting cooperation in international and domestic tourism-related markets, products, information, and service standards. This collaboration aims to enhance the trading and innovation of tourism products, deepen the integration of the industry, and further expand the international influence of the Silk Road tourism brand.

The last Xi'an Silk Road Expo attracted a total of 187 delegations and 803 companies from 18 provinces (autonomous regions and municipalities) in China, including Beijing, Jilin, Guangdong, and Sichuan, as well as from 25 countries and regions such as Turkey, Kazakhstan, Sweden, and Norway. The on-site transaction amount reached 63 million yuan, and cooperation intentions were reached and signed for 11 high-quality cultural and tourism projects, including Xi'an Yongxingfang, Yan'an Cultural Tourism, Qian Kun Wan Scenic Area, Ganquan Grand Canyon Scenic Area, and the Nanniwan Project, with a total signing amount of 220 million yuan. A total of 116,478 visitors entered the exhibition area to experience the new achievements in cultural and tourism development.
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